WE USE IN-DEPTH BRAND STRATEGY AND THOUGHTFUL DESIGN TO TRANSFORM & ELEVATE, UPLIFT & SURPRISE.
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Fulcrum Aesthetics

Fulcrum Aesthetics is Chicago's premier destination for advanced skincare, plastic surgery and rejuvenation treatments.

Offering a wide range of services, including Botox, dermal fillers, laser treatments, and customized facials, Fulcrum Aesthetics prioritize personalized care and client comfort. Owners Brittony Croasdell MS, FNP-BC, APRN, CANS and David Hill, MD combine cutting-edge technology with a holistic approach to enhance natural beauty and boost confidence.

We worked with the team at Fulcrum and their interior design team to create a seamless brand for their launch, including brand ID, signage, collateral, invitations and more.

Renderings courtesy of Design for the PPL.

brand world

Brand Strategy
Brand Marks
Logos
Color Palette
Typeface Selection
Touchpoints
Website
Copywriting
Collateral Layout
Interior rendering of Fulcrum Aesthetics Chicago